Thematic category of idea:
Marketing and mobility management
Transport System: Bus Metro Tram Train
What is the aim of the idea?: Increases satisfaction of the employers of public transport
Created: 4 years ago
Created by: Giorgio Ambrosino
First promoters of Public Transport use should be the employees of Public Transport Operator
The increased marketability of Public Transport must be based on convincing person by person. Imitation process are beneficial. In order to achieve this objective, targeted promotional campaigns and related incentives can be applied in the internal organization. The example can be taken from the marketing and incentive schemes used for promoting the use of bike in companies staff.